How effective is your Facebook page?
So you manage a page on Facebook. You have 4,000 “fans” and have spent $500 to get there. You’re thrilled management is buying in and the results are starting to show. You feel you got your money’s...
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Exploring Facebook Ads
In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded...
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UofT, McGill & McMaster top Canadian Universities on Facebook
We’ve all been watching our Facebook Pages with anxious eyes over the last few months, wondering if the recent algorithm changes have made the subscribers that we’ve worked hard for irrelevant. Our...
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Call to Action – Facebook Pages
Facebook has added some new functionality to Pages. You can now add a call to action button which will appear on the cover image beside Like Us, Message etc. A page admin can select from a group of...
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